Optus takes legal action against AFL boss

Louise Duffy ©RapidTVNews | 22-02-2012

Australian telco Optus is said to be taking legal action against the AFL over comments made by its chief executive Andrew Demetriou in a newspaper.
In an interview with the Sunday Herald Sun on 19 February, Demetrious accused Optus of ‘stealing’ and ‘lifting’ content from sports bodies and urged its customers to move to Telstra. He was referring to Optus's TV Now service, which enables Optus customers to watch AFL matches on free-to-air television on a short delay.
Optus general manager corporate and government affairs Clare Gill said in a statement that Mr Demetriou’s comments were “misleading and deceptive".

“Optus believes the recent statements made by Mr Demetriou in the Herald Sun are misleading and deceptive in relation to stealing and lifting content,” said Gill

"We are disappointed to see the AFL continue this line and as a result Optus is taking the relevant legal action to defend our name.

"Optus is simply providing a recording and storage service that enables Australians to play back Free to Air TV content, including all associated advertising, at a time more convenient."

AFL spokesman Patrick Keane said it would contest the action.