TV helps struggling Magyar Telekom
Published: 08.01 Europe/London, February 23, 2012 By Chris Dziadul

The good performance of Magyar Telekomís TV operations was one of the few highlights in what was otherwise a difficult year.

Results published by the Hungarian incumbent show that it ended 2011 with 797,390 TV customers, or 6.5% more than a year earlier.

Of these 281,312 (+10.7%) opted for DTH and 226,385 (+82%) for IPTV. The remaining 289,693 (-21.7%) chose cable, which was been in steady decline for a number of years.

Blended ARPU for TV operations amounted HUF3,048 (Ä10.58), up 3.4% on the previous year.

Outside its home market, Magyar Telekom ended 2011 with 40,129 (+33.2%) IPTV subscribers in Macedonia and 48,834 (+22%) in Montenegro.

The company as a whole saw its revenues fall by 2% in 2011, from HUF609.8 billion to HUF597.6 billion.

EBITDA meanwhile slumped by 7.9%, from HUF213 billion to HUF196.1 billion.