Slow growth for French theme channels
Pascale Paoli-Lebailly ©RapidTVNews | 23-02-2012
French theme channels cabsat and IPTV registered a 4.1% growth in their activity in 2011, in comparison to 2010.
According to figures released by the French theme channels association ACCeS, this growth has been driven by revenues others than subscriptions and advertising which increased 11.5% year-on-year. Ad revenues claimed a 5.1% growth for the year while subscription revenues were up by 3.1%.
However, the structure of revenues confirmed that subscription remains at 78% the highest source of revenues, compared with 13% for advertising and 9% of other revenues, which comprise interactivity, sales.
Q4 is traditionally the best period for advertising and in that quarter in 2011, theme channels’ ad rev actually doubled compared to Q3 of 2011, up 101 %.
This global 2011 growth aggregates the results of 39 channels, whether belonging to groups or independent