Jazztel turns to OTT
Iñaki Ferreras ©RapidTVNews| 24-02-2012 Spanish service operator Jazztel has launched an over the top (OTT) service in its place of the IPTV offering which it closed 2010.
The company is now partnering with Prisa and Nagra on a TV service based on its ADSL2+ and VDSL2-based Internet platforms in more than 100 Spanish metropolitan areas.
AtT the heart of the proposition will be the Canal+ Yomvi service launched under the Jazzbox name. The service is available to Jazztel high-speed data subscribers for Euro 10.95 monthly.
Jazztel’s Jazztelia IPTV service, which launched in 2006, had failed to make strong inroads against the dominant provider Telefonica’s Imagenio. When it closed its service in 2010, it Jazztelia had 11,000 subscribers comparing badly to Imagenio’s more than 700,000.
While an OTT solution provides a way for an ISP like Jazztel to (re)enter and possibly disrupt the market, it also gives a media conglomerate company like Prisa another way to extend its reach.
Prisa serves about 2 million subscribers with its Canal+ satellite platform. It had viewed its OTT service initially as an add-on that could help reduce satellite subscriber churn, but it was then opened up to anyone in Spain. Expanding the service to Jazztel, which has close to a million broadband subscribers, was its next step.
Nagra has long provided security technology for European media giant Canal+; in the case of Prisa, it offered its full over-the-top solution. And now it is the content protection provider for Jazztel's OTT platform.