Mixed fortunes for CTC Media
By Chris Dziadul
February 29, 2012 07.12 Europe/London
Russia’s CTC Media has posted total operating revenues of $766,360,000 (€570,539,000) for 2011, or 27% more (13% on a comparable basis) than in the previous year.
However, its OIBDA fell by 36% to $140,334,000 and net income by 64% to $53,118,000 over the same period.
CTC Media’s flagship channel CTC lost audience share in both the 14-44 and 6-54 age groups in 2011 but remains Russia’s fourth most watched TV service (max share 11.3%).
The thematic Domashny and Peretz (formerly DTV) channels were relatively flat, with max shares of 3.2% and 2% respectively in 2011.
CTC Media’s recently launched video portal Videomore has meanwhile become the second most popular such licensed service in Russia, with 6 million unique visitors per month.
CTC Media says its channels are already posting higher audiences shares in Q1 than last year and that it has so far sold around 80% of its airtime, at higher prices, for this year.