SuperSport to be TV host for Junior World Rugby Championship
Rebecca Hawkes | 29-02-2012
Pan African TV network SuperSport has been appointed host broadcaster for June's IRB Junior World Championship 2012 by the International Rugby Board (IRB) and South African Rugby Union (SARU).
SuperSport will deliver 30 matches live for global broadcasters during the annual international Age Grade event, which last year was hosted in Italy.
"We are delighted to be working with SuperSport to deliver record coverage of the IRB Junior World Championship, which has become a hugely anticipated and exciting fixture on the global rugby calendar," said Bernard Lapasset, chairman, IRB.
"SuperSport are recognised as market leader in rugby and sports production in South Africa and their unprecedented commitment to the JWC [Junior World Championship] will ensure unparalleled coverage of an event which continues to grow in both stature and appeal," he added.
Last year's flagship junior tournament was screened live by 19 broadcasters to 142 countries with a potential global reach of over 174 million homes. The cumulative total of live coverage for the three-week tournament was projected to be 280 hours in 18 languages.
Graduates of the event in previous years include test stars Patrick Lambie, Sam Warburton, Will Genia, Leigh Halfpenny and Aaron Cruden.
"The IRB JWC showcases the next generation of great players who will take centre stage in rugby competitions around the world in the upcoming seasons," the broadcaster added in a statement.
"At SuperSport we live and breathe rugby and once again we are excited to have been afforded the opportunity by our partner SARU to originate and produce the biggest rugby event of 2012. We look forward to broadcasting this great event to all the passionate rugby viewers around the world."
This year's IRB Junior World Championship kicks off on 4 June in South Africa.