Cote Ouest and TV Globo seal African deal for Brazilian football
Rebecca Hawkes ©RapidTVNews | 05-03-2012
Brazilian football is to be made available to African television audiences in both English and French, following an agreement between Brazil's TV Globo and Cote Ouest, Africa's major programme distributor.
Television rights are now available for pay-TV or free to air broadcasters in sub Saharan Africa from the national Brasileirao league as well as Sao Paulo's regional Paulista, according to a report from Balancing Act.
"It is becoming more and more difficult for African viewers to get images of football, even of their own competitions, and I am therefore very happy to give them access to the best Brazilian championships, with some of the best teams and players in the world," Bernard Azria, chief executive, Cote Ouest is quoted as saying in Balancing Act.
"I am more than convinced that the African audience will soon fall in love with Brazilian football, just as our female audience became very quickly fond of Brazil's series and telenovelas. The African and the Brazilian people have a lot in common, much more than we think," he added.
The Paulista runs from January to May and the Brasileirao follows in May until December. Each of these competitions is supplied with two 26' weekly magazines reviewing the previous week's action. Televised match coverage, already sold to 190 countries, is provided in high definition (HD)