Globo gets Brazilian TV rights to 2018, 2022 World Cup

Gabriel Miramar-Garcia ©RapidTVNews | 05-03-2012


To no one's surprise but one rival, FIFA has given Brazilian broadcaster Globo the broadcast rights for the 2018 and 2022 World Cups in that country, as well as in Russia and Qatar respectively.
The Brazilian rights are an extension of an agreement that goes back to 1970. The carriage deal is multiplatform, encompassing not only cable and satellite but also IPTV, online and mobile platforms.
The agreement builds on broadcast deals struck by FIFA with Al-Jazeera covering the Middle East and North Africa and with Fox and Telemundo for the United States' English and Spanish rights respectively.
"Globo's strength in distribution across such a vast territory as Brazil ensures the tournament can be followed by as many people as possible," said Jérôme Valcke, FIFA's general secretary, in a statement. "This was the determining factor in our decision to extend the agreement with Globo."
Not everyone felt that assessment was fair. Rival broadcaster Record is threatening to sue FIFA over the deal, because it said that it was promised that there would be a bidding process for the broadcast rights.
It said that it has e-mails from Niclas Ericson, director of FIFA's TV division, confirming that broadcasters would have a chance to bid for the rights in a "public and transparent" manner.
Globo already has the rights to the World Cup for 2014, when Brazil will host.