Millenia 3 selects Civolution Teletrax for ad campaign monitoring
Michelle Clancy ©RapidTVNews | 05-03-2012
TV promo company Millenia 3 has renewed a two-year partnership for Civolution’s global broadcast intelligence solution, Teletrax, which includes a new software-based encoding system.
Millenia 3 utilises the Teletrax broadcast verification service as part of its existing broadcast monitoring and intelligence solution that streamlines content delivery for distributors. Teletrax monitors and tracks the television advertisements for each of its clients, providing accurate market and measurement data that enables the company to verify that the proper commercials airs at the correct times, and allowing them to compare that broadcast data to call-center data in as little as 15 minutes.
Teletrax’s new file-based encoding system removes the need for physical hardware encoders and thereby streamlines the distribution process by allowing distributors to retain digital files in their native format. That feeds nicely into the existing reporting system, so that companies can more quickly determine the true effectiveness of a direct-response advertisement in minutes, so media buyers can intelligently purchase more ad time in slots where campaigns are working, and eliminate those that are not.
"Over the past 5 years, Teletrax has proved critical in ensuring our clients’ spots air according to schedule and deliver the message they were designed to distribute," said Robert Owen, president of Millenia 3 Communications. "Extending our relationship with Civolution was a clear choice, as Teletrax’s new file-based encoding allows our distribution process to run even more efficiently, and provides additional flexibility in our workflow."
Millenia 3 customises and electronically distributes television, radio and online advertising for its clients, which consist of major television and cable networks like Discovery, OWN, all of the Disney-ABC Television Group entities and Turner Networks, including Cartoon Network, CNN, TBS, TNT and Turner Sports.
Teletrax currently maintains a proprietary network of detectors that monitors the television broadcasts of over 1,700 channels from more than 50 nations, including all 210 markets in the United States.