NAGRA-OpenTV, a Kudelski Group company, the world’s leading independent provider of content protection and multiscreen television solutions, announced today that they have extended their advanced advertising partnership with Time Warner Cable Media, the advertising sales division of Time Warner Cable. This renewed partnership presents two significant milestones: the selection by Time Warner Cable Media of NAGRA’s latest generation campaign management product, EclipsePlus/xG Billing, and the renewal of a deal between both companies for NAGRA-OpenTV’s advanced advertising products.
“We have chosen EclipsePlus/xG Billing to be our enterprise system because it supports our desire to serve our clients with a wide and varied portfolio of advertising solutions,” said Chris Faw, SVP of Operations for Time Warner Cable Media. “It is a tremendous opportunity to simplify the billing and reporting process for our clients by seamlessly combining multiple advertising products onto a single invoice.”
“We are very excited to renew our partnership with Time Warner Cable Media through the new EclipsePlus/xG Billing product,” said Paul Woidke, SVP and GM, Advanced Advertising for NAGRA-OpenTV. “EclipsePlus/xG Billing is the cornerstone of our next generation advanced advertising solutions, further strengthening our ability to provide today’s MSOs with reliable and robust solutions that not only serve traditional ad campaigns but the growing need to address emerging forms of advanced ads - whether on-demand, interactive, multiscreen or addressable.”
EclipsePlus/xG Billing allows a service provider’s advertising sales team to combine data from multiple order management and traffic systems into individual invoices based on each ad’s metrics and pricing and for any type of ad campaign - including linear, on-demand, interactive, addressable, Web, mobile, satellite, over-the-top and long-form. It is the latest product in the Eclipse® line of campaign management solutions which schedule more than 100 million spots per month and manage more than $2.5 billion of annual advertising revenue.