Adap.tv brings programmatic video advertising to Australia and Asia Pacific
Louise Duffy ©RapidTVNews | 07-03-2012
Adap.tv, the company that provides a programmatic way to plan, buy, sell and measure television and video advertising, is expanding its footprint with a new presence in Asia Pacific.
The company which already serves 1.8 billion monthly video impressions, is now set to expand in Asia Pacific, opening a new office in Darling Park, Sydney. The new regional headquarters will be headed by Phil Duffield, formerly managing director at digital agency AD2ONE.
In his new role, Duffield will be responsible for the rollout of the company’s two distinct divisions - the Adap.tv Platform and the Adap.tv Marketplace. The Adap.tv Platform provides customers with programmatic ad trading solutions that power some of the leading advertising companies including Cadreon and Collective Video. The Adap.tv Marketplace is the industry’s largest video advertising marketplace, and a central meeting point for thousands of advertisers and publishers worldwide.
“Within the next few years, video is expected to account for 81% of all Australian internet traffic, which is making advertisers think more about where they direct their budgets,” said Duffield.
“We have the technology and the inventory to meet this demand and deliver targeted advertising across a myriad of platforms and devices. There’s no doubt that we will be part of a major transformation in the online industry in the region."
Wade Maris has also joined the local team as business development manager, from a similar role at News Digital Media. Before that he was sales manager at Macquarie Digital. Stephanie Famolaro also moved across from AD2ONE with Duffield, joining as account manager.
Australia and New Zealand will be the initial focus for Adap.tv, with further expansion throughout Asia Pacific down the track.