Far East, China lead leap in tablet TV viewing
Louise Duffy ©RapidTVNews | 07-03-2012
Growing user satisfaction with mobile TV on tablets will push average monthly viewing times to 186 minutes per month in 2014. A new report from Juniper Research, Mobile TV - Applications, Devices and Opportunities 2012-2016 - finds that as users become more accustomed to viewing content on tablets, and as a wider range of content becomes available on tablets, consumers will increase their viewing times. This increase will be most apparent in North America where there is already significant mobile TV usage, and where internet TV services such as Hulu and Netflix are extremely popular.
Another driver for this growth is the continued integration of mobile services into pay-TV packages. Tablets can offer a richer viewing experience when used alongside traditional television by allowing the user to access supplementary information such as plot synopses and actor biographies. These devices also enable users to watch pay-TV content or catch-up services when away from home, extending the reach of traditional TV services.
Report author Charlotte Miller said: "Consumers are already accustomed to timeshifting thanks to DVRs such as TiVo and Sky+; what mobile TV allows them to do is placeshift. This allows users to watch their pay-TV content anytime, anywhere and on any device - the TV experience is no longer confined to the home."
Other findings included in the report show that the majority of broadcast mobile TV users will hail from the Far East and China and that subscriptions will make up the vast majority of mobile TV revenues. The report also estimates that the number of users of streamed mobile TV services on smartphones will increase by 2.8x between 2011 and 2016.