Cablecos: go over the top, out of the home and onto the high street
Joseph O'Halloran ©RapidTVNews | 07-03-2012
Despite ever increasing competition from some fierce and formidable rivals, especially those offering connected devices and over-the-top services, the cable industry can still proposer in Europe according a new white paper from Informa Telecoms & Media.
Offering advice as to how European cable operators can succeed and remain competitive - even though it warns the clock is ticking - popular and profitable, the analyst suggests that cablecos must adapt their strategies to embrace new opportunities beyond their core business.
According Informa Principal Analyst Nick Thomas commented: “The consumer adoption of connected-TV devices and the anticipated growth of over-the-top (OTT) providers such as Netflix threaten traditional providers of pay-TV services such as cable operators, with viewers no longer reliant on a sole provider of premium TV content. Meanwhile, the ongoing economic crisis increases the pressure on prices. It’s not surprising that 48% of respondents to the latest Informa cross-industry survey felt cable operators would lose out from the rise of IP-delivered video.”
Informa believes that there is no single ‘silver bullet’ for the cable industry in Europe; indeed it says that it has identified ten strategies that cable operators must adopt to succeed in the connected era by building on its existing strengths and extending into new areas. Namely: upgrade and upsell; partner with 'over-the-top' (OTT) providers; look beyond 'killer' content; invest in a second-screen strategy; bundle connected TVs with triple-play packages; concentrate on 'kind-of-fast' broadband; develop mobile-centric strategies; use Wi-Fi to create new opportunities beyond off-loading; target SMEs with cloud services; and extend the operator’s role.