ESPN to broadcast Mazda Racing Championships globally
Michelle Clancy | 08-03-2012
Mazda has teamed up with ESPN International to broadcast the Star Mazda Championship and the Cooper Tires USF2000 Championship to more than 62.1 million homes in over 178 countries and territories.
Countries concerned will include Africa, Australia, Caribbean, Europe, Latin America, Middle East and New Zealand.
The driving contests are known for their predominance of international participants, so Mazda said it wanted to allow home fans follow them more easily. A total of 13 racing telecasts are scheduled to be broadcast in 201, including all 10 weekends of Star Mazda action, and five weekends of racing in USF2000.
"In past years we've had upwards of 20 different nationalities represented on the racetrack with our various MAZDASPEED development series," said Jim Jordan, alternative marketing manager at Mazda North America. "Now, thanks to an agreement with ESPN International and Carolinas Production Group, those countries can watch their best racers compete to move up along the Mazda Road to Indy."