SES announced today that Microspace has signed a capacity agreement enlisting the SES-4 satellite to deliver digital video and content to retail stores throughout the Americas and Europe. With new spring and summer fashions and accessories hitting department stores, major North American retailers are filling their stores and digital signage with the sights and sounds of the season, enticing consumers with the latest deals.
Microspace is currently using significant transponder capacity on NSS-7 to enable a major U.S.-based clothing retailer to extend its seasonal and promotional campaigns globally. Flat screen TVs positioned throughout the brand-name retailer’s European stores will be filled with digital signage content delivered direct from the Microspace teleport in Raleigh, North Carolina, featuring the new season’s showcase of bright clothing and beachwear.
Once operational, the newly launched SES-4 satellite will pick up the distribution duties of NSS-7 with enhanced coverage from the highly coveted orbital slot at 338 degrees East. SES-4 was launched on February 14th, the 50th and most powerful spacecraft to join the SES fleet.
“SES is a trusted partner, with the global fleet and expertise we must have to meet the demands of our retail and enterprise customers around the world,” said Greg Hurt, Vice President of Sales and Marketing for Microspace. “SES-4 will serve as our platform for the future, as we look to expand our distribution services into new and emerging markets.” Microspace uses multiple transponders on three SES satellites to enable much of its growing content delivery network, which currently has nearly 250,000 remote links worldwide.
“Season after season, year after year, Microspace continues to innovate and grow its digital content distribution business with SES,” noted Steve Bunke, Vice President of North America sales for SES. “Digital signage has become a cutting-edge staple for retailers determined to stand out throughout the year. SES-4 has the four-continent coverage and tailored beams to meet the ever-changing needs of Microspace and its customers well into the future.