Broadcasters show increasing interest in second screen

Joseph O'Halloran ©RapidTVNews | 15-03-2012

New research from the Mobile Interactive Group (MIG) has revealed that on-going trend that the uptake of multi-screen and multi-tasking consumption habits are likely to drive significant growth in revenues.
MIG surveyed over 500 brand, agency and technology provider customers from multiple sectors and respondents from the TV sector indicated they view interactive voting as being of most interest.

The survey investigated the deep connections between mobile, TV and social media, in particular how consumers multi-task whilst watching TV and over which payment channels they prefer to purchase participation services such as voting and competitions. The research concluded that interactive events via Facebook are expected to generate $51.7 million (£32.04 million) in the UK in 2012 and $2.9 billion globally by 2016.
It also highlighted a growing interest in mobile and social media, in particular how mobile enhances the social experience. 11% of all respondents indicated that mobile social media, in particular Facebook and how people will use it with retail for sharing and recommending and with TV for things like voting (Facebook credits) and consuming related content would be a key driver going forward.