adRise offers solution to connected TV commercialisation
Editor ©RapidTVNews | 15-03-2012
Even though connected TV seems to be climbing inexorably, monetising the uptake is still a challenge for suppliers, one that video ad exchange provider adRise says it has a solution for.
The new adRise Connect is claimed to be able to enable premium content owners to instantly build, distribute, and monetise video applications for all the major connected TV platforms
This will help solve a huge problem for content owners who, in a market that is fragmented, must develop and maintain apps for numerous TV platforms. In fact adRise believes that apps can cost anything up to hundreds of thousands of dollars. By contrast, adRise Connect is claimed to let owners achieve near complete connected TV coverage or free, leveraging the video advertising platform to monetise premium content with TV-like advertising revenue.
adRise supports eleven connected TV platforms: Google TV, Boxee, Western Digital, Roku, Samsung, iOS and Android, and Yahoo Connected TV. Supported manufacturers include Apple, Sony, Vizio, Toshiba, Samsung, and Logitech. Already Starz Digital Media's Manga Entertainment has implemented an adRise Connect solution, building apps, submitting apps to multiple TV platforms, and using the technology to display and track ads across TV platforms, and monetising ads from top brand advertisers.
"We're committed to helping premium content partners reach the growing number of viewers across all Connected TV platforms without having to incur up-front costs," said Farhad Massoudi, founder and CEO, adRise. "We are seeing revenue for our content owners spiking as consumers increasingly purchase connected TVs, advertisers chase after those viewers who no longer are watching traditional TV, and more content is jumping onto Connected TVs. And that is exactly why we are offering adRise Connect for free."