Skins-like telenovela Bienvenida Realidad targets Hispanic teens in U.S.
Gabriel Miramar-Garcia ©RapidTVNews | 15-03-2012
Tr3s: MTV, Musica y Mas, the bilingual/bicultural network for Latinos in the Unites States, is bringing the popular Mexican teen soap opera, Bienvenida Realidad, to the United States as part of its primetime lineup.
It's a bit like Skins, but for a Hispanic audience, focusing on a range of edgy subjects that include bullying, homosexuality, drugs, pregnancy and STDs.
The young-adult novela casts a multigenerational ensemble of high school seniors, teachers and parents, who journey through the pressures and intolerances of adolescence. Set in a conventional prep school in a popular neighborhood, the novela, like the British breakout hit Skins, depicts a raw mosaic of today's high-school students, and their relationships with their dysfunctional families and troubled professors.
The novela's defiant cast of diverse social classes includes cliques of actors, musicians, jocks and geeks. Dario, Mariana, Santiago and Lucia form the core character lineup, who face rejection from their peers.
"Bienvenida Realidad's phenomenal success in Latin America will definitely translate with U.S. Hispanic audiences thanks to its raw and rebellious nature," said Charlie Singer, SVP of content and creative for Tr3s.
Bienvenida Realidad is a property of Cadena Tres, Argos Communications and Sony Pictures Television in Mexico. The telenovela engages 10 million viewers in Mexico already, and will look to replicate the success Stateside when it premieres on 19 March. It will air weeknights at 8 p.m. ET, through September 2012.