Verizon FiOS TV rolls out ESPN's 'Tournament Challenge'
Michelle Clancy ©RapidTVNews | 15-03-2012
Verizon and ESPN have launched a new interactive way for fans to build and follow tournament brackets during March Madness, the NCAA men's basketball tournament in the United States.
Through the ESPN Tournament Challenge TV app, Verizon FiOS TV customers can access and edit their tournament brackets directly from their televisions, tablets, computers and wireless phones and builds on the successful integration of the ESPN Fantasy Football in the fall.
"The borderless lifestyle is about breaking down old technology boundaries and freeing consumers to enjoy entertainment on their own terms," said Angie Klein, vice president of product management for Verizon. "The Tournament Challenge app is another way to interact with TV, providing a game-changing entertainment experience that only FiOS TV customers can enjoy this tournament season."
The Verizon TV app will provide instant on-screen access to the viewer's personalised ESPN bracket throughout the tournament. Users can create and check their brackets anytime by clicking on the Widgets button on the FiOS TV remote control, selecting FiOS TV Widgets, and selecting the ESPN Tournament Challenge icon under the Featured, Sports and Games categories.
After launching the app, users will be able to navigate between live tournament games and the viewer's personalised, updated bracket on the television screen. Participants can also use a tablet, computer or smartphone to fill out and view their brackets.
Participants must finalise their bracket winner prior to the scheduled tip-off time of the first game in the tournament.
Verizon is hoping to leverage the popularity of the app for greater audience engagement. ESPN's Tournament Challenge last year was the most popular bracket game in the nation, with nearly 6.5 million entries, up 22% compared with the previous year.