Cablevision launches HBO GO and MAX GO

Michelle Clancy ©RapidTVNews | 15-03-2012

Cablevision Systems has become the latest North American cable MSO to launch of HBO GO and MAX GO, expanding to 12 the number of mobile TV Everywhere programming services available to its iO TV digital cable customers.

HBO GO and MAX GO are poster children for the authenticated content play--participating pay-TV operators can give their subscribers access to HBO and Cinemax content on any Internet-connected computer and mobile devices like the iPad and iPhone, and Android smartphones. The apps have proven to be wildly popular, presenting real competition to Web-based over-the-top (OTT) services like Netflix.
The rollout is not to be confused with its in-home multiplatform play. Cablevision offers the ability to watch live and video on-demand (VOD) programming across its tier subscription content within the home on the Optimum app for iPad that it launched last year. But the app is only available within the home zone--indicative of an ongoing content licencing conundrum that pay-TV operators are up against when it comes to rolling out TV on the go.

Cablevision however has been able to strike deals for out-of-home access for a handful of TV Everywhere services, which include CNN, TBS, TNT, tru TV, Adult Swim, Cartoon Network, Speed2, HLN, MSG Varsity and News 12.
"It is a great time to be a Cablevision customer, with 12 programming services now available both in and out of the home, the nation’s largest Wi-Fi network for fast and free wireless Internet, and the industry’s best app for in-home viewing on smaller devices, featuring our full cable service, on-demand and other key features," said Bradley Feldman, vice president of video product management at the MSO. "No other company is doing as much as Cablevision to give customers flexible and mobile viewing options on new devices, connectivity out of the home and easy tools to navigate through this expanding world of content options."
HBO GO offers more than 1,400 titles online, including current series like Game of Thrones, True Blood and Boardwalk Empire, along with classics like The Sopranos, Sex and the City and Deadwood, plus HBO original films, miniseries, sports, documentaries and specials, and a wide selection of blockbuster theatricals. HBO’s sister service, MAX GO, adds more than 400 titles of Cinemax programming online, providing instant access to hundreds of Hollywood hit movies, indies, cult favorites, and the MAX After Dark series, as well as new series like Strike Back.
Cablevision customers will also have the ability to create a "Watchlist" that keeps track of bookmarked content for later viewing; bonus content including interviews, recaps and behind-the-scenes extras; and customisable views showing titles in slideshow, grid or list format. In addition, HBO GO can be personalised through the Series Pass capability, which automatically alerts viewers to new episodes of favorite HBO programs when they arrive on the service.