Pakistan IPTV sees 30% rise in subscribers

Rebecca Hawkes | 18-03-2012

Pakistan Telecommunications Company (PTCL) has registered a growth rate of 30% in customers of its internet protocol television (IPTV) service called Smart TV.

Its content acquisition strategy is reported to be behind the swift development of the IPTV service's customer care, quality of service and enriched content.

PTV dramas, including Fifty Fifty, Aangan Teraah, Aahat, and Dhoop Kinary, have now been added to PTCL Smart TV's video on demand service, as have a range of Hollywood and Bollywood films and children's entertainment.

The company says the service's greater digital picture quality, video on demand flexibility, parental lock feature, and the ability to use advanced attributes such as rewind live TV have proved popular with consumers.

PTCL says it is now striving to achieve a 9% penetration rate for its IPTV service in Pakistan, in line with the global figure for IPTV distribution in broadband homes.