TF1 prepares for HbbTV
By Chris Dziadul
March 23, 2012 07.26 Europe/London
IP&TV World Forum – London. France’s TF1 will launch its digital brand MyTF1 on HbbTV in September, according to Sylvian Audigier, director networks, innovation and new technologies, at the broadcaster.
He added that the main priority for 2011/12 has been to deliver the brand on all screens. Having started on IPTV, tablets and OTT, it will be available on Android devices in a few days time and on the Xbox from May.
Commenting on HbbTV, Audigier said that TF1 had launched a portal though the service was still at the trial stage, with the broadcaster working on the certification process and adding DRM in order to distribute its VOD service.
He also said that TF1 was concerned about the protection of its content on connected TVs and are “asking others not to add anything to our signal.”