nuvoTV explores American Hispanic viewing behavior

Gabriel Miramar-Garcia ©RapidTVNews | 27-03-2012

nuvoTV is planning to unveil a proprietary Nielsen research study examining the viewing behaviour of bi-cultural Latinos (BCL) in the United States at its upcoming series of upfront events to be held in Los Angeles, Chicago and New York.
The demographic represents more than 72% of a $1 trillion dollar Hispanic marketplace.
"We continue to invest in valuable research to help create exciting, differentiated programming for our audience and provide a research-based foundation for our advertising partners to more effectively connect and engage with BCL consumers," said Michael Schwimmer, CEO of nuvoTV.
nuvoTV is an English-language television network that targtes American BCLs in the 18-49 demographic. The research will specifically lend insight into nuvoTV viewers - about 55% of whom are college graduates - and how they personally relate to the network's original programming, and their particular receptivity to brands seen on nuvoTV.
nuvoTV is available in major markets via pay-TV partners AT&T U-verse, Comcast, Cox, Dish Network, Time Warner Cable and Verizon FiOS.