blinkx breaks 100 million video search barrier
Editor ©RapidTVNews | 27-03-2012
It’s a Happy New Year from advanced video search engine provider blinkx who is claiming to have reached a new audience milestone, surpassing 100 million monthly unique visitors in January 2012.
The total was calculated by comScore who, putting blinkx’s performance into context, reveals that online video reached 34 million internet users in the UK alone during the month, representing 80% of the total national audience. Online video was said to have reached an all-time high with the number of online video ads viewed by Web consumers doubling year on year. Nearly two-thirds (64%) of the online video audience was exposed to video advertising, with the 15-24 age group representing the largest video ad audience in terms of unique viewers and engagement.
blinkx offers a library containing more than 720 diverse sources with the addition of new partners such as Perform Media Group, Zazoom and Rooftop Comedy. “We‘re proud to have reached this important milestone,” said Suranga Chandratillake, founder and CEO, blinkx. “We are committed to offering consumers the largest index and the most effective video search technology on the Web, through any device – whether it’s on their laptops, phones or Connected TVs.”