IMAGI signs second broadcast agreement with Disney Channel
Louise Duffy ©RapidTVNews | 28-03-2012
IMAGI and its strategic partner Creative Power Entertaining (CPE) has announced that a second broadcasting agreement has been signed between CPE and Buena Vista International (BVI), a related company of Disney Enterprises.
Under the terms of the agreement, 100 episodes of the "Pleasant Goat and Big Big Wolf" TV series will be broadcast exclusively in 46 territories within the Asia Pacific region apart from mainland China.
The programme will be translated into more than 20 languages, with four different dialects in India alone. This agreement builds on the success of the first agreement signed in 2010 whereby CPE granted a license to BVI to broadcast 100 episodes of "Joys of Seasons" during 2011. It is believed the strengthened co-operation will pave the way for the expansion of consumer product licensing opportunities.
Soh Szu Wei, CEO and executive director of IMAGI, said, "We are delighted to further strengthen our partnership with Disney. This alliance has enabled "Pleasant Goat and Big Big Wolf" to further penetrate the international market, and sustain the popularity that was achieved from the TV series under the previous agreement. This new agreement with Disney reinforces our access to a worldwide network of licensees while "Pleasant Goat and Big Big Wolf" can also benefit from Disney's economies of scale and global reach. Together with our expertise in the animation production and the international coverage offered by the partnership, the Company is set to build a wider consumer products licensing business in Greater China and across international markets."