NDTV Good Times spreads wings to Africa

Rebecca Hawkes | 01-04-2012

Indian TV channel NDTV Good Times has reached a content deal with A24 Media Africa for the latter to distribute shows such as Guilt Free, Nirvana Travels and Highway on My Plate in Africa.

It follows an earlier partnership between South Africa's Saffron TV and the NDTV 24x7 news channel.

"Our partnership with A24 Media is another endeavour by the channel to reach out to audiences across the globe. We are sure that the audiences in Africa would enjoy our programs, showcasing the best in food, lifestyle and luxury," says Smeeta Chakrabarti, chief executive, NDTV Lifestyle.

Atul Seth, vice president of development, NDTV Lifestyle added: "At NDTV Good Times we always seek to formulate lifestyle shows which are fresh and compelling to our global audience. Our partnership with the A24 Media is a part of our commitment to take the channel to audiences across geographies. We are confident that our viewers in Africa would enjoy our award winning shows."

The deal provides A24 Media which provides documentaries, news, talk shows and Nigerian movies with a breadth of content.

A24 Media chairman Salim Amin, chairman of A24 Media, says NDTV's programming is "rich and entertaining; shows that Africans will enjoy from the first viewing. Never before have Africans had so many choices on their televisions."

Asif Sheikh, chief executive, A24 Media added: "NDTV Lifestyle is providing quality options that are going to bring smart broadcasters an opportunity to dominate viewership in their markets."