MIP TV: M6 to launch connected TV service on Samsung and Sony Bravia TV sets
Pascale Paoli-Lebailly ©RapidTVNews | 02-04-2012
French broadcaster M6 is to launch connected TV services including catch-up TV M6 and W9 Replay and VOD, on Samsung smart TV and Sony Bravia sets.
Participating in the MIP TV conference “Who’s Connecting to Your Audience Now”, that also gathered BSkyB, Microsoft and Samsung, Deputy MD M6 Web Christian Bombrun explained M6’s connected services reached 500,000 requested videos in 2011, breaking down into 50 % on TV screens, 35 % on PCs and 15 % on tablets and smartphones.
Revealing some stats about the brand apps, Daniel Saunders, Director of Content services at Samsung added: “We’re talking about 20 million apps downloaded to Samsung Smart TVs globally by the end of January this year. We are experiencing exponential engagement.”
Later questioned whether initiatives of independent producers such as All3Media’s launching its own connected TV app to offer programmes on-demand, are a threat for broadcasters, M6 noted “ connected TV does open opportunities for producers to distribute their content – along with services like YouTube and DailyMotion. Maybe we are not cautious enough, but we don’t expect the fragmentation to be that big… We don’t think that it will endanger our audience, both linear and nonlinear… We are not worried.”