Sony launches Crackle in Brazil
Gabriel Miramar-Garcia ©RapidTVNews | 02-04-2012
Sony Pictures Television has launched its online video-on-demand service Crackle in Brazil. The service will compete with Netflix, DirecTV's Sky and other home-grown streaming video services.
Sony said that Crackle is the "first online network to offer ad-supported, free full-length movies and television series in the region."
Sony plans to expand further in the region as well. Crackle chief Eric Berger told C21 that the service will soon roll out in 17 other Latin American countries.
"There's a huge demand for movie content in Latin America," said Jose Rivera Font, vice president and general manager for Crackle in Latin America and Brazil, in a statement. "Crackle brings an unparalleled viewing experience, which will be programmed to fit the needs of the local audience, directly to consumers."
Sony also announced that Kimberly Clark, Correios and Oi are among the first advertisers to sponsor the network in Brazil and that Sony's three linear broadcast channels in Latin America – SET, AXN and SPIN – would be supporting the launch with on-air ads.