Shorts gives Chello DMC large role in playout

Editor ©RapidTVNews | 03-04-2012

Leading European channel playout provider Chello DMC has been selected by Shorts HD to provide playout and content management services, as well as representation services in the Netherlands and Flanders.
Shorts claims to be the world’s leading short movie entertainment company and its service will initially be available to UPC subscribers in the Netherlands and to existing Shorts viewers in France and will embark upon further expansion throughout Europe over time.
The HD channel will be distributed on the Telstar 12 satellite and in addition to the linear channel, Chello DMC will support Shorts in the delivery of video on demand (VOD) services to its distribution partners.

Chellomedia subsidiary Chello DMC currently plays out over 70 channels in HD and SD from its facilities in Amsterdam. The channels are delivered with multiple audio- and subtitle languages to more than 35 countries across three continents. Chello DMC clients include leading channel brands like National Geographic, Fox Life, The History Channel, MGM, JimJam and Disney Channel.
Commented Carter Pilcher, Chief Executive at Shorts International said: “Chello DMC has first-rate technical broadcasting services and unrivalled expertise in channel playout. They are the ideal broadcast partner to help us expand our channel throughout Europe…we are excited to be bringing the channel's acclaimed content to new audiences across Europe through both live and on demand TV platforms."