New Zealand Cricket signs eight-year broadcast deal

Louise Duffy ©RapidTVNews | 04-04-2012

New Zealand Cricket (NZC) and Pitch International have signed an eight-year sponsorship and media rights agreement which will underpin the financial security of cricket in New Zealand.
Pitch International specialises in the representation of media rights, selling content globally across all media. It will have the worldwide rights to distribute New Zealand matches across television, radio and internet while NZC retains the rights to matches broadcast in New Zealand and to domestic competitions.
NZC chief executive David White said: "New Zealand Cricket is delighted to secure the length and value of this extremely important relationship with Pitch. We are thrilled that Pitch will be helping put the Black Caps in front of so many fans around the world. This agreement puts NZC in a position to safeguard the future of our game by allowing us to concentrate on driving participation and support of cricket."
Pitch international currently works with organizations including the English Rugby Union, the Football Association and UEFA.