BBC to empower cable, satellite operators with Olympic streams

Editor ©RapidTVNews | 04-04-2012

As part of its strategy to make sure that its Olympics will cover every sport, from every venue on every day, across all screens, the BBC is to all allow cable and satellite providers to deliver the same 24 streams that will be available on the BBC Sport website.
This will mean that the corporation will bring over 2,500 hours of live sport online via 24 High Definition streams via the BBC Red Button service and corresponding EPG channels.

Overall the BBC says that it wants its audiences to intrinsically feel that they are part of a family of BBC digital Olympics products, no matter what platform they are on – PC, mobile, tablet or connected TV. It claims that the design of these new red button services reflects that, and adapts around the capabilities of the various platforms, such as cable and satellite, and their respective set top boxes.
Viewers will be able to switch between 24 SD or HD channels and pressing red on any BBC TV channel will enable audiences to find and watch the events they like, when they like. The channels on each red button service will only show the Olympics sports as they are taking place, as well as highlighting what is coming up later.
“Over time the lines are starting to blur between IP and broadcast channels, and between platform boundaries,” said Phil Fearnley General Manager, News and Knowledge, BBC Future Media. “[This]announcement ensures that 24 channels are available on all BBC online platforms in the UK, but also on traditional TV platforms, and as red button services. The red button services will be built by the platform operators themselves in line with BBC product, technical and UX designs, to ensure that consistency, standardisation and ease of use.”
Freesat will carry all of the BBC’s 24 live HD Olympic channels throughout the London 2012 Olympics, offering the full range of live BBC Olympics coverage, bringing every Olympic sport from every Olympic venue.

Welcoming the non-exclusive agreement with the BBC, Managing Director of Freesat, Emma Scott saying: “We’re totally delighted to be able to offer Freesat viewers these great BBC HD services. It is going to be an amazing summer of sport and the London 2012 Olympics in HD will truly be a sight to behold.”