Comcast plugs in HBO GO via Xbox 360

Michelle Clancy ©RapidTVNews | 10-04-2012

Comcast subscribers can now access HBO GO by using their cable credentials via the XBox 360. Unlike the Comcast Xfinity Xbox TV Everywhere app however, HBO GO usage will count against a subscriber's 250MB Internet cap.

Heading off Net neutrality advocates at the pass (likely unsuccessfully), Comcast explains in its blog that the reason for that is that the HBO Go app "is being delivered over the public Internet. All broadband data that travels over the public Internet on our Xfinity Internet service counts against a customer's data usage threshold."
Meanwhile, Xfinity turns the Xbox into just another Comcast set-top in the home. "Our XFinity TV app essentially acts as an additional cable box for your existing cable service," the blog reads.
Xfinity users that also subscribe to HBO can access their HBO programming through the Xfinity app to get around the data cap issue, so the argument is essentially a moot point in practice, but the fact remains that the cards are stacked against HBO GO usage. HBO GO can only be accessed via participating cableco partner credentialing, though there have been rumours and interpretations of executive comments that HBO is mulling a standalone service that would directly compete with cable service.