BTC Broadband teams with Entone on broadband TV
Michelle Clancy ©RapidTVNews | 10-04-2012
BTC Broadband is teaming with Entone's FusionTV solution to explore the rollout of rich broadband TV (BBTV) services to consumers in Bixby, Okla.
As a managed, turnkey service, FusionTV enables BTC Broadband to combine its high-speed Internet service offering by opening up a universe of home entertainment from a single branded user interface, set-top device and remote. Features include VUDU's streaming library of over 50,000 titles, and more than 50 popular cloud-based services such as photo sharing from Flickr and Picasa, and social media via Facebook and Twitter. Also included is full DVR functionality, so that consumers are in full control of their entertainment experience.
Entone notes that for telcos, home broadband service is becoming the anchor platform for revenue and customer loyalty. Therefore, BBTV is the proverbial win-win: It offers a path to up-selling consumers to high-margin premium broadband tiers, and also gives BTC a way to offer a richer, operator-centric differentiating TV entertainment service to combat over-the-top (OTT) competition.
For BTC Broadband, its Fiber-To-The-Home (FTTH) is a key technological differentiator for our services, so layering a BBTV service on top makes perfect sense for the company.
FusionTV is enabled by Entone’s 300 and 400 series of hybrid devices.