Netflix strengthens Facebook integration

Gabriel Miramar-Garcia ©RapidTVNews | 10-04-2012

Netflix has implemented new social features to allow people to share what they're watching and their ratings with friends via Facebook. The integration is available only for Facebook members internationally, including Latin America, Canada, the U.K and Ireland.

U.S. Facebook users are prevented from accessing the features thanks to the 1988 Video Privacy Protection Act, which prevents the sharing of personally identifiable movie rental information publicly. According to the Electronic Privacy Information Center, the act was passed in reaction to the disclosure of Supreme Court nominee Robert Bork's video rental records in a newspaper. Times of course have changed, and Congress is reconsidering the matter.
For now, subscribers abroad have special status. The news comes as Netflix updates its Xbox 360 application to include the Facebook sharing as well as features that can be used in the U.S. as well, including single sign-on support with Xbox LIVE credentials no matter what console viewers are accessing it through. Also, Skip Forward and Skip Back buttons, zoom functionality and better contrast are all included. The update will be downloaded automatically at sign-on to Xbox LIVE.