Video CDNs give mobile operators answers to OTT

Editor ©RapidTVNews | 11-04-2012

Content Delivery Networks (CDNs) may be the answer to the threat to mobile operators of lost service revenues from over the top (OTT) services, new research from Strategy Analytics is suggesting.
In its “Mobile Content Delivery Networks Reduce Media Delivery Costs and Create OTT Revenue Opportunity” report, the analyst argues that CDNs will become a significant revenue opportunity for mobile broadband operators as they offer the capability for mobile operators to deploy multi-screen' delivery of video to smartphones, tablets, laptops and televisions using premium content services that offer differentiated Quality of Service (QoS). By proposing such a value-based response, the analyst adds that operator can thus challenge the dominance of OTT content providers.

“The focus on multi-screen video delivery could presage a major operator opportunity for recapturing value from OTT content providers,” explained Susan Welsh de Grimaldo, Director Mobile Broadband Opportunities. “CDNs provide paths for mobile operators to be both the ‘Best Bit Pipe’ for blind OTT services and the provider of value added ‘traffic and service aware’ CDN services. Both leverage the operator's substantial network expertise in order to establish a competitive advantage.”