NAB 2012: CBS Interactive expands into eSports

Joseph O'Halloran ©RapidTVNews | 18-04-2012

Exclusive live gaming video and league partnerships, in particular with TwitchTV and Major League Gaming (MLG), are said to have brought the world's largest live video gaming community to CBS Interactive.
By combining the world's biggest live video gaming community with the most popular eSports league, and its flagship gaming property,, CBS Interactive Games is claiming that it can offer more than 3 billion minutes of live gaming and eSports content monthly, making it the most engaged video property for gamers worldwide.
Through the partnership with TwitchTV, CBS Interactive has signed an exclusive agreement that will bring it an audience of 16 million people from all over the world who tune in to watch other players, commentators, and live gaming competitions and events. CBSi Games, which now has a total reach of 25 million users watching almost 50 million hours of live gaming video per month, will now sell, exclusively, advertising, promotions and sponsorships for this community.

Said to be the world's most prominent eSports league, Major League Gaming (MLG), has signed a partnership with CBS Interactive to be the exclusive online broadcaster of their Pro Circuit competitions, as well as for advertising representation. MLG served over 15 million hours of live video to fans during the 2011 Pro Circuit season, nearly 2,500 hours of live gaming competition scheduled in 2012, and thousands of the world's best players competing at MLG events annually.
"The eSports scene is one of the hottest trends in video, and is rapidly attracting the core 18-34 male demographic in greater numbers than any other medium or category," said Jim Lanzone, President, CBS Interactive. "With these partnerships, CBSi now represents the biggest audience in live gaming and is able to offer our advertising partners a unique mix of trusted, premium content along with the huge engagement and audience that the eSports scene is commanding right now."