LG looks to smart TVs to up Middle East sales
Rebecca Hawkes ©RapidTVNews | 24-04-2012
LG Electronics is hoping to take over a quarter of the connected television market in the Middle East, after launching its 2012 cinema 3D smart TV range in the UAE on 22 April.
"We are confident to increase our overall market share in Middle East's smart TV segment from 22% to 27% in 2012 after the launch of new line-up today," D Y Kim, president of LG Electronics Gulf, is quoted as saying in the Khaleej Times.
The Korean company is reportedly in talks with UAE telecommunications operator Etisalat to add more applications for its smart TVs.
Kim claims LG holds top position in the 3D smart TV segment with a 40% share in the Middle East. "We also lead in LED, LCD and plasma segments. The company also stays ahead in home theatre and monitor products segment with 24.3% and 10.5% market share, respectively," he said.
The consumer electronics giant also unveiled its record breaking tiny 3D bezel TV, while a new 55 inch 3D smart TV range will be announced in second half of 2012.
"The design and magic remote control is the key difference in new line-up of 3D smart TVs," said James Kim, product manager, LG Electronics, said at the product launch. He added the new models could easily be connected to laptops, smartphones and other digital devices