Telemundo, Verizon, Chevy partner on bilingual 'Mia Mundo'
Michelle Clancy ©RapidTVNews | 01-05-2012
Telemundo Media, Chevrolet and Verizon Wireless are partnering on the bilingual Mia Mundo, a multiplatform series that will air across Telemundo.com and on linear cable at mun2.
The series will integrate Chevy and Verizon products, including the Chevy Camaro and Chevy Cruze and a range of Verizon gadgets and apps.
13 English/Spanish Webisodes will follow Mia Ramirez and "her quest to find balance in life and love." mun2 will offer mini episodes of the series that will then direct viewers to full-length episodes online. Throughout the season, viewers will be voting on the plotline via Telemundo.com and social media, and the finale will be announced during a one-hour season-ender special that will air on on mun2.
Verizon Wireless' video app will also offer behind-the-scenes and blooper videos.