MP & Silva acquires FA Cup rights for Asia
Louise Duffy ©RapidTVNews | 02-05-2012
Media rights company MP & Silva has agreed a six-year deal with the FA for the acquisition of the FA Cup, the FA Community Shield match and rights for England national team matches until 2018. The package covers all Asian territories, except Thailand.
The FA Cup package offers up to 59 live matches per season. The deal also covers the Community Shield, England national team qualifying matches for the 2014 FIFA World Cup and all England friendly and Under 21 matches.
Mark Shannon, broadcast manager at The FA, said: “The Football Association is delighted to announce a new long term partnership in Asia with MP & Silva. Their expertise and strong portfolio of football rights in the region impressed throughout a highly competitive tender process. We very much look forward to working with them to further enhance The FA’s competitions in the in the years to come”.
“English football is extremely popular in Asia and I am delighted that we can use our local network and expertise to increase the revenues and exposure of The FA in Asia,” said Andrea Radrizzani, Group CEO, MP & Silva.
“The rights for the FA Cup, together with Serie A, Ligue 1, Bundesliga, Brazilian League and World Cup qualifier matches puts MP & Silva in control of football rights in Asia, helping us to better negotiate with different broadcasters and ensuring that audience numbers will keep growing in the region."