Global IPTV subs pass 60 million mark
Editor ©RapidTVNews | 02-05-2012
Described by some as the red-headed step child of pay-TV, IPTV neon the less is on a roll with research from Point Topic showing that the last yearly quarter had witnessed the biggest three month increase in subscribers yet.
According to the broadband analyst firm, global IPTV subscriptions closed in on 60 million at the end of 2011, with a commensurate growth in operators’ average revenue per user (ARPU).
The analyst regards IPTV as the stickiest of residential services and a necessity for most ISPs, offering the best opportunity, at the moment, of increasing revenue.
“In combination with the global recovery in consumer spending and the will and technical ability to deliver a service, IPTV is really starting to find the sweet spot,” said Oliver Johnson, CEO of Point Topic. “Globally ARPU increased by just under 2% in the year, total revenues were up over 30% and with the continued subscriber growth it looks like a very strong positive set of indicators.
Yet the analyst cautioned that IPTV is not a ‘slam dunk’ for operators, being an extremely competitive market along with high equipment and content costs.
“Offering the right bundles for their consumers in a particular market, signing the right deals and maintaining a customer base in the face of global competition will be the mark of a successful ISP in the next few years. Get it wrong and they won’t see growth, get it right and their prize will be an income base worth several multiples of its yearly value,” Johnson warned.