Telemundo, Fandango partner for Hispanic movie functionality
Gabriel Miramar-Garcia ©RapidTVNews | 02-05-2012
Telemundo Media and Fandango will team to launch Fandango Cine, an outlet for U.S. Hispanic movie fans.
Fandango Cine will be integrated into www.telemundo.com, mun2.tv, and www.fandango.com. It will offer movie-related editorial and video programming in Spanish from Fandango, Telemundo, and mun2, including original features, interviews and movie guides . The site will also offer movie show times and ticketing.
"While Hispanics make up about 16 percent of the U.S. population, they represent 28 percent of today's frequent moviegoers, according to Nielsen, and they are nearly twice as likely as general market moviegoers to see a movie on opening weekend," said Peter Blacker, EVP of digital and emerging media at Telemundo Media.
"This partnership between one of the most influential Hispanic media brands and the nation's leading moviegoer destination will provide the best movie content and ticketing convenience for avid Hispanic moviegoers, enhancing their overall experience."