Canadian digital subs top 10m

Michelle Clancy ©RapidTVNews | 02-05-2012

Canadian digital TV subscriptions are growing at a healthy clip, across digital cable, satellite TV and IPTV, topping 10 million at the end of 2011.

And despite the arrival of Netflix in the country and other streaming options, approximately 11.8 million households subscribed to a traditional pay-TV service at the end of 2011, up from 11.5 million in 2010.

Research from Boon Dog Professional Services shows that digital TV subscription households has been increased by 890,000 in the year, or 10%, matching the growth of a year previous, which saw 850,000 new digital subs.

The percentage of TV subscription households receiving traditional analogue cable reached an all-time low of 15% in 2011, as many cable companies push to migrate their remaining analogue customers to their digital offerings.

"Our research shows that 85% of Canadian TV subscription households had a digital service as opposed to analogue service at the end of 2011, up from 79% a year earlier," says Mario Mota, Boon Dog co-founder and partner.