Chunghwa aims to double digital subs during Olympics

Louise Duffy ©RapidTVNews | 03-05-2012

Taiwanese telco Chunghwa Telecom aims to more than double the number of new subscribers to its digital TV services during the London Olympics compared with the Beijing Olympics four years ago.

Chunghwa chairman S J Lu was talking at a press conference held to discuss the company's enhanced collaboration with Intel on smart TV, cloud computing and digital convergence sectors.

During the Beijing Olympics, Chunghwa added about 70,000 subscribers to its multimedia on demand (MOD) platform, which broadcast the games in HD.

"We hope to more than double the numbers this year from those four years ago," said Lu.

"It was our first time to broadcast the Olympic Games in 2008. This time we will offer better broadcasting quality thanks to the effects of digital convergence."

Chunghwa intends to launch a new version of its MOD platform before the Olympics kick off in July, using Intel's chipsets in its new set-top boxes for the second-generation digital TV platform.

The two companies have jointly conducted research on power management of cloud computing datacenters and smart TV technologies, and will set up cloud R&D and test centres in Taiwan.