DISH eyes quad play-centric 10-year plan

Michelle Clancy ©RapidTVNews | 04-05-2012

DISH Network owner Charlie Ergen has laid out a 10-year plan to become the go-to provider for the quad-play, a.k.a. television, Internet, voice and mobile all in one subscription plan.

The satellite provider is known for its television service, but has little visibility outside of the video arena. However, the company recently closed on the DBSD and TerreStar acquisitions, two satellite operators with available spectrum for broadband service. It's clear that it will take 10 years to get the infrastructure in place to deliver on the promise.

DISH can also bring to bear its Blockbuster acquisition, through which it has gained streaming rights to a stable of content that can be taken on the go. That bodes well for integrated service down the road.

"When we go install video in your home we can say, `No matter where you are, you can take that video with you,’’’ Ergen said, speaking at the Milken Institute Global Conference. "You can also get your broadband and make your voice calls.’’

Ergen said that the quad play has been so far elusive to most: cable TV lacks a holistic mobility strategy, despite spectrum buys and MVNO/reseller arrangements with companies like Sprint and Clearwire. Meanwhile wireless carriers have tried and failed to have their own TV service. It's time, Ergen said, for all of these services to come together, on one, understandable bill.