Streaming mobile TV surges
Editor ©RapidTVNews | 08-05-2012
In the latest part of the industry’s renaissance, the number of streamed mobile TV users on smartphones will increase to 240 million by 2014, according to a new report by Juniper Research.
The Mobile TV ~ What’s On? whitepaper shows that the increase will be driven by a rise in smartphone penetration, but, most critically it says, an increasing usage of live and on-demand services both on TVs and PCs.
Juniper believes that such catch-up and live online TV services are already allowing users to become their own programme schedulers – mobile allows consumers to take this content away from the home by place-shifting it and adding a new dimension to the TV experience. A further cited driver was the need for consumers to be able to access time-critical content such as sports and news as they occur. Juniper regards such facets as particularly important for sports fans who typically wish to watch games live.
The report predicts that even though by 2016, nearly a tenth of mobile TV revenues will be generated on tablet devices with subscriptions making up the vast majority of mobile TV revenues, usage of broadcast mobile TV will be minimal outside of the Far East and China.
Commented report author Charlotte Miller, ‘The smartphone really allows the consumer to transport the TV experience out of the home, allowing them to view live and on-demand content while on the move. The ubiquity of free Wi-Fi also allows users of these services to access content without the threat of bill shock – driving take up of streamed mobile TV services across all Wi-Fi-enabled mobile devices.’