Come Dine With Me becomes tastiest TV format in Europe

Editor ©RapidTVNews | 09-05-2012

Horribly compulsive cooking based reality TV show Come Dine with Me was Europe’s most screened TV format in Europe in 2011 rustling up 4,126 hours of screen time.

According to data covering 50 major formats across 16 countries released by Digital TV Research in association with Essential Television Statistics and Madigan Cluff, the ITV Studios show baked away stiff competition from production houses such as Endemol with Money Drop, Sony’s Who Wants To Be A Millionaire?, and the Got Talent shows from Freemantle. Interestingly the survey showed that Endemol flagship Big Brother has been in decline for two straight years as is the Millionaire franchise.

Total format hours (for the 50 titles covered) in Europe was 16,856 in 2011, comparable with 2009 and 2010 with the UK the leading country, but with its 2011 total considerably lower than in 2010. Key to this fall has been the shift of Big Brother to Channel Five who has transmitted many fewer hours of the series than previous broadcasters Channel 4/E4. Yet even though the survey showed Channel 4’s format output halving in 2011 to 705 hours, the UK’s fourth broadcaster was still in Europe’s top five. E4’s format output fell from 1,339 hours in 2010 to 297 in 2011.

In terms of value created, Come Dine With Me was also top of the menu accruing $217.4 million, followed by Money Drop ($171.2 million), Who wants to be a Millionaire? ($165.2 million), Dancing with the Stars (BBC Worldwide, $140.1 million), Got Talent ($121.5 million.) Notably, the survey also revealed that established titles such as Big Brother, Who Wants to Be a Millionaire, Wheel of Fortune and Deal or No Deal saw considerable falls in value for calendar 2011 compared to 2009 and 2010.

Geographically, the value of formats for UK broadcasters was $475 million in 2011. The UK, France ($382 million), Germany ($381 million) and Italy ($260 million) accounted for three-quarters of Europe’s total value in 2011.

Commenting on the survey, and in particular the way in which the shows have been monetised, Jonathan Bailey, co-author and Managing Director at Essential Television Statistics, said: “Money Drop was screened for 615 hours and The Voice for 312 hours in 2011 – impressive considering that both shows only started in 2010. Both are expected to grow sharply in 2012.” Michael Cluff, co-author and Director at Madigan Cluff, added: “The value created by the 50 major formats was $2,019 million in 2011 for 97 channels across 16 European territories. The 2011 figure was 8.4% up on the 2010 total, with the number of hours broadcast increasing by only 2.4%, demonstrating that the category still has expansion potential despite tough times for European broadcasters.”