Zodiak Kids Launches Research Lab

Pascale Paoli-Lebailly ©RapidTVNews | 11-05-2012

Zodiak Kids, Zodiak Media’s children’s division has set up an International Research Department and promoted François Vallerian to Vice President, Marketing Research.

Based in Paris, François Vallerian takes the helm of the department as VP Marketing Research Zodiak Kids, in addition to his role as Marathon Media’s Marketing & Research Manager.

The Research Lab will provide market information to all Zodiak Kids production companies including Marathon Media (Totally Spies, Redakai), Tele Images Productions (The Basketeers, Extreme Football), The Foundation (Waybuloo, Mister Maker), Zodiak Active (The Qpiz), as well as to its international sales and licensing teams.

It will focus on three different areas: studying kids in Europe and North America, tracking the performance of Zodiak’s shows worldwide, monitoring key market trends worldwide.