Cablevision doubles VOD rental windows

Michelle Clancy ©RapidTVNews | 11-05-2012

U.S. MSO Cablevision is doubling the rental window for a good chunk of its iO TV video on-demand (VOD) movies, from 24 hours to 48 hours, at no additional charge. The policy covers some new releases and plenty of HD content.

Available titles are listed on channel 500, with pricing starting at $2.95 per title. Each film’s rental availability period will appear on its order screen.

Cable companies are increasingly expanding the rental windows as they look for ways to bolster customer loyalty in the face of continued quarterly subscriber drains. The 48-hour rental window is now standard for hundreds of titles at Time Warner and Comcast as well.

"We’re excited about this significant expansion of our rental windows," said Bradley Feldman, Cablevision’s vice president of video product management, in a statement. "Now, a spontaneous Friday night rental will remain active through the entire weekend, providing additional convenience and flexibility, at no additional charge. We think this is an enhancement our customers will enjoy and appreciate."