LATV looks to a new direction for Hispanic programming

Gabriel Miramar-Garcia ęRapidTVNews | 11-05-2012

LATV Networks subsidiary American Latino Syndication has turned to director/producer Daniel Velez and journalist/comedian Humberto Guida to head up the launch of a slate of new Hispanic programming.

The new production team will focus on "more innovative segments, pioneering spotlights, and access to the people and trends that shape today's bi-cultural young adults," the company said in a statement.

LATV is kicking off the new direction with the premiere of its summer episodes of American Latino TV and LatiNation, along with hosts actress Valery Ortiz and singer T. Lopez, and under the guidance of award-winning veteran producer Luca Bentivoglio.

"The American Latino market is severely under-served. Our viewers are hungry for more than just passive television entertainment," said Luca Bentivoglio, COO and head of programming at LATV. "The new additions will serve as a boost to LATV Network's American Latino Syndication arm, provide fresher, stronger, cross-cultural television and give our audience a wide range of media platforms to choose from."

American Latino TV and LatiNation air Sundays in 100 cities across the United States.