Red Arrow continues shopping spree
Jörn Krieger ©RapidTVNews | 13-05-2012
German TV group ProSiebenSat.1 has strengthened its production subsidiary Red Arrow Entertainment through further acquisitions. The company has purchased majority stakes in two production firms in Israel and the UK; financial details of the deals have not been disclosed.
Through the takeover of the majority interest in July August Productions, Red Arrow will enter the Israeli market. The company specialises in the development and production of TV shows, series and movies.
A large number of TV formats from Israel have been adapted by US broadcasters in the past, for example, July August's gameshow "Still Standing" by NBC.
In the UK, Red Arrow acquired the majority stake in production firm Nerd TV. The company develops and produces factual entertainment and comedy formats for UK-based and international broadcasters, for example from the USA, France and Germany.
Nerd TV is Red Arrow's fourth equity purchase in the UK. The company is already a shareholder in movie producers The Mob Film Company and Endor as well as in show producer CPL. ProSiebenSat.1 rights dealing subsidiary SevenOne International will in future distribute all formats provided by July August and Nerd TV globally